Trademarks are required by law, and protect your brand from infringement. Below are some stories from real Heirlume customers.
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Jamal’s Trademark Story
Trademarks for branding.
I’m a video game developer, and branded merch is part of the business game, which means that brand recognition is invaluable. Especially in a competitive market!
Applying to register my trademarks in both the US and Canada lets all my competitors know which trademarks are mine, and deters them from using confusingly similar marks in the gaming space - where mine are!
The company name, “Nike” is trademarked and is different from the logo trademark.
Nike uses its name and a symbol, which is another trademark.
The famous “Just Do It” tagline is their 3rd trademark.
The company name, “Apple”, is different from the logo trademark.
Apple uses this symbol as a logo. Note that it doesn’t have their company name with it.
The company name, “Coca-Cola” is different from the logo trademark.
Coca-Cola has their Brand name stylized as a design trademark, with no other symbols or pictures.
Our Essentials Service includes filing help from Heirlume experts to ensure your application meets government requirements. With Premium Service, Heirlume experts submit your application with the government for you.